Our Products

An unrivalled product portfolio

World Leading Products

We are a global, vertically integrated, multi-channel, multi-product family of businesses.

Our end-to-end solutions span an unparalleled range of 30,000 celebration products and services, supported by world-leading licences and brands. 

Party Products

We design, manufacture, source, wholesale and retail over 10,000 party products. From paper plates and decorations to party-poppers and piñatas, we meet ever-expanding demand for recurring events such as birthdays, weddings, Halloween, Christmas, Carnival and Eid. 

Our licences with the world’s best-loved brands, including Disney, Marvel, Warner Bros., DC Comics, Nintendo, Pokemon, and Paw Patrol create cyclical demand through new releases.  

And emerging events like gender reveal parties, World Book Day and Oktoberfest are growing in popularity right across the planet, helped by the colour and vibrancy our products bring to social media content.

Our design teams find increasingly creative and innovative solutions for our party products, including advancements in reusable and biodegradable materials, reducing the use of plastics and continuing to grow our personalised offering.


Our multi award-winning costume design teams in the UK, Europe and Asia create innovative products for everyone to enjoy, with consumer demand for seasonal events such as Halloween, Carnival, Christmas and World Book Day continuing to grow.

And our portfolio of licenses with the world's leading entertainment brands helps us create and supply costumes that put smiles onto the faces of millions of people worldwide.

Our extensive range of products covers full costumes, sustainable costumes and costume accessories, meeting the needs of a diverse range of customers at all price points.


We are the world's largest designer, manufacturer and distributor of latex and foil balloons, which are central to so many celebrations.

With capacity to produce 2 billion balloons annually at our cutting-edge, 200,000 sq. ft latex balloon facility in Malaysia, we continue to invest in our manufacturing capabilities to service ever-growing demand from our global customer base and distribution partners.

We have long-standing relationships with leading retail chains and distributors in over 50 countries around the world, as well as a distribution partnership with Sempertex latex balloons in the UK.

With continual innovation in new formats and finishes, including satin luxe, metallic, neon and Orbz, our ranges stretches across retail and decorator latex balloons for all types of customers and celebrations.

As well as a growing selection of our own-brand foil balloons, we are also proud to be the official distribution partner of Anagram foil balloons in all territories outside of the Americas.

Our extensive selection of foil balloons also includes a growing range of shapes, characters and phrases.


Demand for personalised party products continues to grow at pace. Through the acquisition of businesses such as Luftballon-Markt GmbH, a German business with market-leading digital technology for printing foil balloons, we are able to meet this demand and lead the industry in terms of choice, quality and convenience.

We are now a leading provider of personalised party products, including foil balloons, banners, wrapping paper and confetti.

Personalised birthday wrapping paper with namePersonalised heart shaped balloon with photo