Our Capabilities

A leading light in global celebrations.

Global end-to-end expertise

We are a vertically integrated Group with expertise across design, manufacturing, sourcing, wholesaling, distributing and retailing products and services on a global scale.

With a purpose-driven team of 2,500 talented people, investment in cutting-edge technology, and a commitment to the highest standards in sustainability, we continue to set the standard for our industry.


We own two manufacturing facilities in Malaysia and Madagascar. This means we can produce unrivalled, diverse products to meet ever expanding customer demand.  

Our latex-balloon manufacturing facility in Malaysia has an annual production capacity of 2 billion balloons and printing capacity of 150 million. And our leading costume manufacturing facility in Antananarivo, Madagascar ships over 2.5m pieces per annum, all with unrivalled quality, and provides a duty free route to the UK and Europe.

  • World-class facilities in Malaysia and Madagascar.
  • Capacity of 2 billion balloons per annum.
  • Balloon printing capacity of 150 million balloons per annum.
  • 2.5 million costumes shipped per year.


Our leading product development and sourcing teams serve the needs and demands of our long-standing wholesale customer base. We have strategically located commercial offices and distribution centres in Europe (Stuttgart), the UK & Ireland (Milton Keynes, Weybridge and Barnsley), Asia (Hong Kong) and Australia (Sydney) and enjoy mutually beneficial relationships with major blue-chip multiples and retailers in each major territory.

  • World class licensed product portfolio
  • 3 distribution centres
  • 6 commercial offices
  • Over 400 dedicated staff
  • Bespoke design
  • Next day delivery


Our family of brands includes some of our category’s biggest brands: Party Delights, Ginger Ray, Party King, Kostume.com and Dirndl.com.

Direct-to-consumer revenue continues to grow at pace across our Group. Online revenue now amount to 35% of our total revenues at £100m per annum, with remarkable choice and quality of experience for consumers.

Our three distribution centres in the UK and Europe support over 20 e-commerce websites across 15 countries, as well as five commercial offices with expertise in online marketing, creative, technology, merchandising and marketplace management.

Party Delights is by far the UK’s largest specialist party website, selling 20,000 products spanning party supplies, balloons, fancy dress, wedding accessories, sweets and more. Party King is the leading direct-to-consumer brand in the Nordics, with turnover in excess of £30m and double-digit growth forecast for the year ahead.

Our multiple domain strategy in mainland Europe covers nine countries and 30,000 SKUs, and is fulfilled from our 45,000 sq. ft. warehouse in Lüneburg, Germany.

Direct to consumer online revenue exceeds £100m.

Three distribution centres supporting 20 e-commerce sites in 15 countries.

Party Delights is the UK's number 1 specialist party website, selling over 20,000 products.

Party King is the Nordics leading direct-to-consumer party brand with turnover in excess of £30m.